Brands with more joy in them.
I help founders and small teams build an identity and website people actually remember, grounded in real strategy, made with genuine care, brand systems, websites and the occasional bold new idea.
I've spent 15+ years as a designer, from senior creative roles inside B2B SaaS companies to running my own studio here in Barcelona. I know what it takes to build a brand people trust, because I've built them from both sides of the table: as the designer at work on the deck, and as the founder deciding what to bet on. Every project starts with a real conversation, not a template.
Ways we can work together
Every package below includes a real strategy call before anything gets designed, and payment plans are available on all of them.
Starter
Brand
A fast, focused identity for founders who need to launch now: brand brainstorm, color palette, logo, font hierarchy, and three brand-application examples of your choice.
The full experience for a business going all in: full logo suite, color and type system, 12+ social templates, brand guidelines, and creative direction for your photography.
Brand
Refresh
Launch
It
One focused landing page, strategy, a full Figma design with two rounds of feedback, and a custom-coded Squarespace build, for a credible home online, fast.
A full six-page site built around real user journeys, for a business ready to invest in a digital home that matches the scale of what they do. Includes two weeks of post-launch support.
Scale
It
VIP
Day
One focused day for a landing page refresh, a slide deck, social templates, or brand graphics, whatever needs to move, fast.
Not ready to book a call?
Download the Investment Guide for a full breakdown of every package, what's included, and pricing, no pressure, just the details.
Own Your Brand
Not every founder wants a done-for-you package. Some want to learn how to build it themselves, with real guidance instead of a template. Own Your Brand is a more hands-on, self-guided way of working with me, less "here's your final deck," more "here's how to think like a designer about your own brand," so showing up online stops feeling like borrowed clothes.
🗓️ Only 3 brands per month, next opening: October 2026
Kind words, from real projects
A few of the brands I've built
A few highlights from recent projects, plus more brands I've worked with below.
Balloon
Took a sparkling-water brand from an outdated look to an elevated one, new website, social templates, and a set of custom brand patterns that tie the whole line together.
"Working with Ale is a joy, communicative, thorough, and supportive; everything you want in a branding partner. Balloon's Instagram and online store have been elevated to the next level." Juliana, Balloon
Visit site →
Rhonda Khan
Rebuilt a keynote speaker's brand from an outdated agency logo into a personal identity that's actually hers, new site, one-pager, and brand kit built around her own voice.
"Ale is an incredibly gifted designer and a joy to work with, flexible, thoughtful, and deeply human in her process. Whenever I need design support, she's the first person I call." Rhonda Khan
Visit site →
Bucket List Rewards
A full brand and website revamp that boosted functionality, visual engagement, and conversions.
"Ale was instrumental in revamping the Bucket List Rewards brand, our site is now far more functional and visually engaging, and we've already seen a significant boost in conversions." Jeremy Wallace
Visit site →
Confidence Live
A full brand and website build for Kirsty Hulse's own conference on motivation, confidence, and self-improvement, bold identity, a multi-page site, and a set of social templates her team could run with long after launch.
Visit site →
Kirsty Hulse
An ongoing partnership across Kirsty's speaking and training brands, Roar! and Confidence Live, plus her own six-page personal site.
"Ale is simply brilliant at what she does. She's designed multiple brands for me now, and each time she just gets it, there's no lengthy back-and-forth, she has this incredible knack for turning conversations into exactly the design you're looking for." Kirsty Hulse
Visit site →
Shine Bootcamp
A bold brand identity and website for Shine Bootcamp's speaker accelerator program, playful illustrations, a full color system, and a site built to turn ambitious women into confident conference speakers.
Visit site →More brands I've worked with:
The Copywriter Club
A fresh, one-of-a-kind identity for TCC's annual conference, professional, fun, and unmistakably theirs.
Visit site →Joyería Belle
A full brand build with packaging design and a social media repositioning to match.
Visit site →Kansai
A restaurant brand refresh, new identity and visual system for the dining experience.
Visit site →The Course Correct
A brand and website built from the ground up for The Course Correct.
Before you book
Do you offer payment plans?
Yes, every branding and website package can be split into a payment plan. We'll set it up during our first call.
What's the difference between Starter Brand and Brand Refresh?
Starter Brand is a fast, focused identity for a launch, delivered in one week. Brand Refresh is the full experience: a deeper strategy process, a complete visual system, and brand guidelines, built over four to six weeks.
Not ready for a full package? Is VIP Day a fit?
Probably, yes. VIP Day is built for exactly that: one focused day to move a single thing forward, whether that's a landing page, a deck, or a set of social templates.
How is Own Your Brand different from your other services?
My other packages are done-for-you. Own Your Brand is done-with-you, I teach and guide instead of handing over a finished file. It's still in development, so reach out if you'd like to be part of the first round.
How do I get started?
Book a free call through the link below and tell me a bit about what you're building. We'll figure out the right fit together.
Follow along on Instagram
Process, projects, and the occasional dance break.
@masjoystudio